RED Inc. Communications
RED Inc. Social Media
Elevate the social strategy to strengthen RED Inc.’s digital presence.
Ongoing
Project Overview
RED Inc.’s social media became the clearest expression of their refreshed brand. I used each post to apply the new visual tone and voice with consistency across graphics, photography, and video, turning their channels into a polished extension of the brand guide.
To guide the direction, I analyzed audience behavior and performance trends using Agorapulse, then built a strategy rooted in measurable insights, included specific key words and best performing hashtags. From there, I directed a content system that balanced playful, approachable messaging with a polished, professional look. I partnered with designers to develop graphics and templates, wrote captions and copy with a cohesive tone, and managed scheduling to maintain cadence and quality.
Create a cohesive social presence for RED Inc. that applies the refreshed brand, speaks directly to target audiences, balances playful and professional content, and supports measurable growth.
Create a cohesive social presence for RED Inc. that applies the refreshed brand, speaks directly to target audiences, balances playful and professional content, and supports measurable growth.
Final Design
Social Media strategy
Ongoing project management
Social media scheduling and metric analyzation
Copywriting for social media
Photography and Videography
Animation
Implementation was just as important as the plan. I wrote captions with a consistent voice, built out a content cadence, and managed scheduling to keep momentum steady and utilized key words and hashtags for maximized engagement. I also coordinated on-site photo and video shoots, directing capture to match the brand and collaborating closely with other designers to produce a cohesive mix of posts that felt intentional, modern, and aligned with the vision RED Inc. wants clients to remember.
"Creative success is when communication meets innovation. When artists incorporate the individual communication goals with innovative and inspired design, we know we have achieved creative success."
"Creative success is when communication meets innovation. When artists incorporate the individual communication goals with innovative and inspired design, we know we have achieved creative success."
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 51 17" xmlns="http://www.w3.org/2000/svg"/>)
RED Inc. Communications
RED Inc. Social Media
Elevate the social strategy to strengthen RED Inc.’s digital presence.
Project Overview
RED Inc.’s social media became the clearest expression of their refreshed brand. I used each post to apply the new visual tone and voice with consistency across graphics, photography, and video, turning their channels into a polished extension of the brand guide.
To guide the direction, I analyzed audience behavior and performance trends using Agorapulse, then built a strategy rooted in measurable insights, included specific key words and best performing hashtags. From there, I directed a content system that balanced playful, approachable messaging with a polished, professional look. I partnered with designers to develop graphics and templates, wrote captions and copy with a cohesive tone, and managed scheduling to maintain cadence and quality.
Final Design
Social Media strategy
Ongoing project management
Social media scheduling and metric analyzation
Copywriting for social media
Photography and Videography
Animation