Idaho NAtional Laboratory
INL's Social Media Graphics
Build cohesive social and web graphics that reinforce the message and extend the content strategy.
Idaho National Laboratory
INL's Social Media Graphics
Build cohesive social and web graphics that reinforce the message and extend the content strategy.
Ongoing
Project Overview
INL has a dedicated social media team, but they brought RED, Inc. in over the years to help create additional content when they needed extra design support. My role was to make sure every piece I produced matched their established look and voice, so it could drop into their feed seamlessly alongside what the team was already publishing.
I partnered directly with the client or INL’s social media team to bring their content strategy to life, whether that meant building out campaign assets or designing one-off graphics that supported a larger push. We aligned early on goals, audience, and key messages, then translated those needs into clear design directions. From there, I developed layout options, selected imagery that fit the story and the platform, and refined the visuals for maximum engagement, making sure every piece felt on-brand and ready to perform in the feed.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. ”
-Steve Jobs
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 51 17" xmlns="http://www.w3.org/2000/svg"/>)
Project Overview
INL has a dedicated social media team, but they brought RED, Inc. in over the years to help create additional content when they needed extra design support. My role was to make sure every piece I produced matched their established look and voice, so it could drop into their feed seamlessly alongside what the team was already publishing.