RED Inc. Communications
RED Inc. Brand Strategy and Social Media
Modernize the brand strategy and enhance the digital presence to drive revenue growth.
Ongoing–Phase I completed MArch 2025
Project Overview
Modernize RED Inc’s brand strategy and elevate its digital presence with a cohesive, contemporary identity, supported by ongoing social media management that strengthens credibility, grows audience engagement, and drives sustained revenue growth.
RED Inc Communications needed a full brand refresh to better match where the company was headed and who they wanted to reach. After auditing internal workflows, sales performance, and the existing brand voice, we built a modern brand strategy designed to resonate with key target audiences and strengthen market positioning. The scope included a new logo, website redesign, complete visual identity system, brand collateral (business cards and templates), internal training materials and manuals, and an updated social media presence with clear messaging pillars and content direction.
We prioritized a balance of visual impact and usability by aligning the work to RED Inc.’s brand style and business objectives. After developing the core identity and brand guidelines, we extended the system across print collateral and social channels, strengthening brand consistency and sharpening their messaging across the full digital footprint.
Design centered on clarity, consistency, and results: a modern identity applied across web, print, and social, with every choice supporting usability, strong messaging, and ongoing performance-driven refinement.
Final Design
Brand logo, color palette, typography, branding assets, etc
Print materials such as business cards, door signs, and
employee training packets
Website Design
Presentation Design
Social Media Strategy and maintenance
Directed the graphics team through a full brand build for RED Inc., developing a new logo, color palette, typography system, and a suite of brand assets to ensure consistency across every touchpoint. We translated the identity into a polished presentation deck, a modern, conversion-focused website, and cohesive print materials that reinforced the brand in both digital and in-person settings. To sustain long-term momentum, I also directed the social media strategy and ongoing maintenance, overseeing content planning, creative production, and performance-driven refinements to keep the brand current and effective.
The final rollout delivered a cohesive, modern brand system for RED Inc., unifying logo, web, print, and social into a consistent experience that’s easy to recognize and simple to navigate. With a clean, functional website and an ongoing social media strategy supported by performance insights, the updated identity strengthens credibility, improves engagement, and supports sustained business growth.
More Images
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. ”
-Steve Jobs
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 51 17" xmlns="http://www.w3.org/2000/svg"/>)
RED Inc. Communications
RED Inc. Brand Strategy and Social Media
Modernize the brand strategy and enhance the digital presence to drive revenue growth.
Ongoing–Phase I completed MArch 2025
Project Overview
Modernize RED Inc’s brand strategy and elevate its digital presence with a cohesive, contemporary identity, supported by ongoing social media management that strengthens credibility, grows audience engagement, and drives sustained revenue growth.
RED Inc Communications needed a full brand refresh to better match where the company was headed and who they wanted to reach. After auditing internal workflows, sales performance, and the existing brand voice, we built a modern brand strategy designed to resonate with key target audiences and strengthen market positioning. The scope included a new logo, website redesign, complete visual identity system, brand collateral (business cards and templates), internal training materials and manuals, and an updated social media presence with clear messaging pillars and content direction.
We prioritized a balance of visual impact and usability by aligning the work to RED Inc.’s brand style and business objectives. After developing the core identity and brand guidelines, we extended the system across print collateral and social channels, strengthening brand consistency and sharpening their messaging across the full digital footprint.
Final Design
Brand logo, color palette, typography, branding assets, etc
Print materials such as business cards, door signs, and
employee training packets
Website Design
Presentation Design
Social Media Strategy and maintenance
Directed the graphics team through a full brand build for RED Inc., developing a new logo, color palette, typography system, and a suite of brand assets to ensure consistency across every touchpoint. We translated the identity into a polished presentation deck, a modern, conversion-focused website, and cohesive print materials that reinforced the brand in both digital and in-person settings. To sustain long-term momentum, I also directed the social media strategy and ongoing maintenance, overseeing content planning, creative production, and performance-driven refinements to keep the brand current and effective.
The final rollout delivered a cohesive, modern brand system for RED Inc., unifying logo, web, print, and social into a consistent experience that’s easy to recognize and simple to navigate. With a clean, functional website and an ongoing social media strategy supported by performance insights, the updated identity strengthens credibility, improves engagement, and supports sustained business growth.